Two steps. One direction.
It all starts with a free diagnosis. Based on the numbers, we decide together whether it makes sense to continue with a 90-day sprint.
Step 1 · Free
7-Day Profit & Customer Loyalty Diagnosis
Over 7 days I go through your key financials, sales history and membership data, and show you exactly where you're leaking money and how much extra profit is realistically on the table over the next 12 months.
Key financials and break-even
Lifetime value, gross profit per customer, what a new customer costs compared with what they're worth, how quickly a customer pays back, and more. Plus: whether you are actually growing, standing still or slowly shrinking, and where your break-even point is.
Your best customers (top 20%)
Who your most valuable customers are, what they have in common, and the journey they typically follow. The goal is to make them the pattern rather than the exception.
Drop-off and critical periods
Your overall drop-off rate, which stages of the customer journey are most critical, and which types of customers leave earliest.
After the analysis you get
- A written report with all the findings, visualized as simply as possible.
- A walkthrough in person or online, where we go through the most important insights and the 3–5 recommended initiatives to prioritize first.
At the end you have two options
We move on to a 90-day sprint, where I implement the initiatives for you and build the system that gets your customers to buy more things, at higher prices, more often and for longer.
Step 2 ↓
Step 2 · Based on the diagnosis
90-day sprint
No consultant report left to gather dust. Everything is implemented while we work.
I build the systems and run them myself, so your team barely has to do anything. Changes that take weeks with an agency, I make the same day.
Based on the diagnosis, we pick the 3–5 initiatives below that will have the biggest impact for you.
Interviews and surveys with your top 20% and bottom 20% of customers. The numbers show what customers do; the conversations show who they are and how they think. That gives us the activation points: the actions that separate customers who stay for years from those who disappear after a few weeks. The whole system is built around them.
A set path for a customer's first weeks, built around the activation findings: the specific actions and experiences that turn new customers into loyal ones. Customers who get a good start usually stay much longer, so the first 30 days should be the strongest argument for staying.
A system that follows each customer's usage pattern and flags it when it drops. Customers rarely leave all at once; it starts with fewer visits. If you catch it early; simple, personal messages can keep the customer before they quietly disappear.
A structured way to handle customers who want to cancel. Some can be saved with the right conversation or a better-fitting offer, and those who leave anyway tell you exactly where the system needs to improve. Both are worth money.
Simple, recurring campaigns aimed at former and inactive customers. You already know them and it costs next to nothing to reach them, so every customer who returns is close to pure profit. It's money already on the table.
Your most engaged customers often want more than the standard offer. When they get the chance to invest more in themselves, they reach their goals faster, and you earn more per customer without spending anything on marketing.
Weekly, value-driven newsletters to current, former and potential customers. They keep you on customers' minds between purchases and build trust over time, so your campaigns land with people who are already warm.
A tailored premium offer for your most invested customers: exceptional value, high margin, no new marketing. At FPN, an offer like this sold out in a single launch.
Finding the optimal price level: the point where price × volume gives the highest profit. Many businesses price too low for fear of losing customers, or too high and lose too many. Small adjustments here go straight to the bottom line, since costs stay the same.
How customers pay often matters as much as what they pay: package structure, payment intervals and commitment periods. The right structure increases lifetime value and reduces drop-off without necessarily changing the price itself.
Rewards that reinforce the right behavior, both among customers (attendance, referrals, upgrades) and among staff (what actually drives value, beyond sales alone). When rewards point the same way as profitability, improvements happen on their own in day-to-day work.
A lot of customers leave because marketing, sales and customer service say different things, even when the product itself is good. We bring the team together, uncover the gaps and make sure customers hear the same message from the first ad to the last support reply. Customers who get what they expected complain less and stay longer.
Based on the activation findings: which customers to attract, how to reach them, and which signals separate the profitable ones from the unprofitable ones. Then marketing stops being a gamble, and the budget goes to the customers who actually stay.
A system that naturally gets customers to leave reviews, refer friends and upgrade, without anyone having to nag. Every happy customer becomes a source of the next one, and growth gets cheaper every year.
Start with a diagnosis
A no-commitment review of your potential. You walk away with a concrete report either way.
Book a free diagnosis