Fotballprogresjon Norge

The challenge

Fotballprogresjon Norge is in a class of its own when it comes to personal training sessions and events for young footballers.

Even though their customer base had grown in recent years to several hundred active customers a month, they had hit a plateau.

Revenue had flattened out and profit was heading the wrong way, even though they delivered a top-quality service and their customers were happy. If FPN was going to grow, they had to find out what was happening behind the scenes.

FPN had collected all the raw data from recent years impressively well, but they didn't know how to read it, or what to do with it.

What they did know was that if they carried on as before, they would never get off the hamster wheel, and they would always be exposed to unexpected and ever-rising costs.

Working together

Like many good businesses, FPN had received countless offers of “help to grow” since they started in 2007, and they were naturally skeptical. They had neither the time nor the capacity for yet another project.

But when I, a former FPN customer who works in professional sport every day and knows what the industry needs, presented a tailored plan based on their own numbers, that was enough for them to give it a chance.

The diagnosis

So at the end of January 2026 we started working together. I did an in-depth analysis of the numbers and carried out a series of interviews and surveys with customers from different segments.

The diagnosis turned up a lot of interesting findings, including:

• Key financials
• What sets a top 20% customer apart from a bottom 20% customer
• When customers drop off, and why
• Activation points: which actions go together with the highest value and the lowest drop-off?

Based on the findings, I presented the initiatives most likely to have the biggest impact.

The 90-day profit sprint

The initiatives we implemented during the sprint:

1. Built a tailored 90-day onboarding for new players.
2. Launched weekly newsletters, which quickly became a hit with FPN's customers.
3. Created segmented reactivation campaigns for former customers.
4. Launched a premium campaign for the very best customers.
5. Set up a customer journey that naturally encourages customers to buy more often and over a longer period.
6. Built a dashboard that keeps FPN continuously updated on how the initiatives affect their key financials.

The result, and the road ahead

The result has been very positive. In just 90 days we freed up more than $20,000 in net free cash flow, and we expect more than $100,000 in additional profit over the next 12 months.

The systems are already in place and will keep delivering growing profit year after year.

This lets FPN keep strong profitability while investing more in growth than its competitors and winning a larger share of the market.

90 days is enough to prove that something works, but the real value is created over time, as the systems are refined, drop-off falls and growth accelerates.

Now FPN can relax and look ahead, and the dream of building something truly big is within reach. That's why it was a natural choice for both sides to sign a longer partnership once the 90 days were over.